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Insanely Simple/-^#The%Obsession$^That Drives Apple\'s Succ

 
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MessagePosté le: Jeu 12 Mai - 07:19 (2016)    Sujet du message: Insanely Simple/-^#The%Obsession$^That Drives Apple\'s Succ Répondre en citant

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He.started.the.i-frenzy.by.naming.iMac.and.helped.develop.Apples.famous.Think.different.campaign.He..blogs..about..technology..and..marketing..at..Ken..Segalls..Observatory,..and..serves..up..weekly..doses..of..Apple-based..satire..at..ScoopertinoSegall..should..know..what..makes..Apple..tick:..He..coined..the..iMac..moniker..during..his..12-year..tenure..at..TBWAChiatDay,..Apples..and..NeXTs..advertising..agency,..and..he..now..runs..an..Apple..parody..website..you..are..probably..familiar..with..called..ScoopertinoBut.it.was.also.a.weapon..one.that.he.used.to.humble.competitors.once.thought.to.be.invincibleThink.Simple.Upcoming.talks.Currently,.I.have.talks.scheduled.in.these.placesReallyNonetheless,...the...authors...dedicated...way...too...many...pages...to...the...stuff...we...already...knew,...and...their...writing...style...may...not...appeal...to...the...Technorati...accustomed...to...fast-paced...news...reporting...and...sensationalist...headlines—.180.comments.Hello.from.Ken.Who.the.heck.do.I.think.I.am?.Im.a.creative.director.whos.had.more.than.a.few.adventures.in.technology.marketing,.including.branding,.product.naming.and.strategyThats...because...(a)...I...had...a...unique...vantage...point...to...some...pivotal...events...in...Apple...history,...and...(b)...this...book...focuses...on...one...thing...alone......the...core...value...that...has...driven...Apple...since...the...beginningApples...devotion...to...Simplicity...is...the...one...constant...that...can...be...traced...from...the...first...Apple...II...computer...all...the...way...to...todays...iPadshare...:(Public..events..are..indicated..by..live..links.)..16..May..2016:..Guatemala..City..17..May..2016:..Mexico..City..20..May..2016:..Kalamazoo,..MI..01..June..2016:..Madrid,..Spain..15..Aug..2016:..Gold..Coast,..Australia..21..Sept..2016:..Prague,..Czech..Republic..26..Oct..2016:..Mexico..City..Insanely..Simple..mail..list..Email..AddressSUBMIT..Recent..Posts..The..power..of..simplicity:..Act..II..Of..Steve..Jobs..and..Andy..Grove..Super..Bowl..confidential:..the..secret..story..behind..Apples..Lemmings..The..great..Apple..advertising..experiment..Distorting..Apple..news,..Wall..Street-style..Bidding..adieu..to..Steve..Jobs,..the..movie..Raining..on..Apples..parade..Searching..for..the..real..Steve..Jobs..PC..companies..did..WHAT?..Dueling..monikers:..3D..Touch..&..Force..Touch..New..Apple..Watch..ads:..a..midcourse..correction..The..Man..In..The..Machine:..an..aimless..rehash..Addendum..to..the..iPhone..S..argument..Apples..pre-holiday..festival..of..stuff:..afterthoughts..iPhones..annual..cycle..of..advertising..Search..this..site..Categories..Categories..Select..Category..advertising..android..app..store..apple..apple..news..apple..store..apple..watch..blackberry..creative..dell..google..hp..icloud..iMac..insanely..simple..intel..iOS..6..iOS..7..iPad..iPhone..iPod..itunes..mac..macbook..macbook..air..microsoft..music..naming..observatory..OS..X..samsung..simplicity..software..steve..jobs..strategy..streak..tablets..technology..windows..phone..Archives..Archives..Select..Month..May..2016..April..2016..February..2016..December..2015..November..2015..October..2015..September..2015..August..2015..July..2015..June..2015..May..2015..April..2015..March..2015..February..2015..January..2015..December..2014..November..2014..October..2014..September..2014..August..2014..July..2014..June..2014..May..2014..April..2014..March..2014..February..2014..January..2014..December..2013..November..2013..October..2013..September..2013..August..2013..July..2013..June..2013..May..2013..April..2013..March..2013..February..2013..January..2013..December..2012..November..2012..October..2012..September..2012..August..2012..July..2012..June..2012..May..2012..April..2012..March..2012..February..2012..January..2012..December..2011..November..2011..October..2011..September..2011..August..2011..July..2011..June..2011..May..2011..April..2011..March..2011..February..2011..January..2011..December..2010..November..2010..October..2010..September..2010..August..2010..July..2010..June..2010..May..2010..April..2010..March..2010..February..2010..January..2010..December..2009..November..2009..October..2009..September..2009..August..2009......2016Simplicity...was...also...his...most...powerful...weapona...means...of...humbling...category...leaders...once...thought...to...be...invincibleRelated.articles.Adam.Lashinskys.look.Inside.Apple.will.be.released.on.January.25th.(9to5mac.com).Inside.Apple.author.Adam.Lashinsky.says.Apple.is.antithesis.of.Google,.talks.post-Jobs.culture.(9to5mac.com).Lengthy.excerpt.from.Inside.Apple.offers.fascinating.insight.into.secrecy.at.Apple.(9to5mac.com).Adam.Lashinskys.look.Inside.Apple.profiles.iOS.head.Scott.Forstall.as.Apples.CEO-in-waiting.(9to5mac.com).Get.the.Inside.Apple.Audiobook.for.free.on.Audible.(9to5mac.com).Apple.posts.Messages.Beta.for.the.Mac.on.the.heels.of.Mountain.Lion.announcement.(9to5mac.com).Research.predicts.iMac.losing.the.title.of.the.worlds.top-selling.all-in-one.system.(9to5mac.com).Analyst:.First.Apple.HDTV.will.be.integrated.into.next-gen.iMacs.(unlikely).(9to5mac.com).Cancel.reply.Enter.your.comment.hereInsanely...Simple...[...PDF,...TXT,...ePub,...PDB,...RTF,...FB2...&...Audio...Books...]He.built.a.company.based.on.its.principles,.in.which.the.complexities.of.traditional.business.were.simply.not.toleratedLog.in.Sign.up.Pinterest..The.worlds.catalog.of.ideas.Search.In...fact,...one...could...argue...that...it...was...Steves...unrelenting...passion...for...Simplicity...that...helped...Apple...rise...from...near-death...in...1997...to...become...the...most...valuable...company...on...Earth...in...2011StumbleUponHaving.also.served.tours.of.duty.with.Dell.and.Intel,.Ken.is.uniquely.qualified.to.point.out.the.the.stark.contrasts.between.the.practices.of.Apple.and.other.iconic.technology.companies(LogOut/Change).You.are.commenting.using.your.Google+.accountNotify..me..of..new..posts..via..emailI..have..a..long..history..with..Apple..and..NeXT....where..I..took..a..blood..oath..to..uphold..the..principles..of..simplicityTo..Steve..Jobs,..Simplicity..was..a..religion..It..was..also..a..weapon.Simplicity..isn..t..just..a..design..principle..at..Apple..it..s..a..value..that..permeates..every..level..of..the..organization..The..obsession..with..Simplicity..is..what..separates..Apple..from..other..technology..companies..It..s..what..helped..Apple..recover..from..near..death..in..1997..to..become..the..most..valuable..company..on..Earth..in..2011.Thanks..To..Steve..Jobs,..Simplicity..was..a..religion..It..was..also..a..weapon.Simplicity..isn..t..just..a..design..principle..at..Apple..it..s..a..value..that..permeates..every..level..of..the..organization..The..obsession..with..Simplicity..is..what..separates..Apple..from..other..technology..companies..It..s..what..helped..Apple..recover..from..near..death..in..1997..to..become..the..most..valuable..company..on..Earth..in..2011.Thanks..to..Steve..Jobs..s..uncompromising..ways,..you..can..see..Simplicity..in..everything..Apple..does..the..way..it..s..structured,..the..way..it..innovates,..and..the..way..it..speaks..to..its..customers.It..s..by..crushing..the..forces..of..Complexity..that..the..company..remains..on..its..stellar..trajectory.As..ad..agency..creative..director,..Ken..Segall..played..a..key..role..in..Apple..s..resurrection,..helping..to..create..such..critical..marketing..campaigns..as..Think..different..By..naming..the..iMac,..he..also..laid..the..foundation..for..naming..waves..of..i..products..to..come.Segall..has..a..unique..perspective,..given..his..years..of..experience..creating..campaigns..for..other..iconic..tech..companies,..including..IBM,..Intel,..and..Dell..It..was..the..stark..contrast..of..Apple..s..ways..that..made..Segall..appreciate..the..power..of..Simplicity..and..inspired..him..to..help..others..benefit..from..it.In..Insanely..Simple,..you..ll..be..a..fly..on..the..wall..inside..a..conference..room..with..Steve..Jobs,..and..on..the..receiving..end..of..his..midnight..phone..calls..You..ll..understand..how..his..obsession..with..Simplicity..helped..Apple..perform..better..and..faster,..sometimes..saving..millions..in..the..process..You..ll..also..learn,..for..example,..how..to..Think..Minimal..Distilling..choices..to..a..minimum..brings..clarity..to..a..company..and..its..customers..as..Jobs..proved..when..he..replaced..over..twenty..product..models..with..a..lineup..of..four..Think..Small..Swearing..allegiance..to..the..concept..of..small..groups..of..smart..people..raises..both..morale..and..productivity..Think..Motion..Keeping..project..teams..in..constant..motion..focuses..creative..thinking..on..well..defined..goals..and..minimizes..distractions..Think..Iconic..Using..a..simple,..powerful..image..to..symbolize..the..benefit..of..a..product..or..idea..creates..a..deeper..impression..in..the..minds..of..customers..Think..War..Giving..yourself..an..unfair..advantage..using..every..weapon..at..your..disposal..is..the..best..way..to..ensure..that..your..ideas..survive..unscathed.Segall..brings..Apple..s..quest..for..Simplicity..to..life..using..fascinating..and..previously..untold..stories..from..behind..the..scenes..Through..his..insight..and..wit,..you..ll..discover..how..companies..that..leverage..this..power..can..stand..out..from..competitors..and..individuals..who..master..it..can..become..critical..assets..to..their..organizations...How..is..it..that..Apple..could..so..consistently..outthink..and..outmarket..monoliths..who..possess..greater..resources..or..market..share?..The..answer..is..surprisingly..uncomplicatedPlease..log..in..using..one..of..these..methods..to..post..your..comment:..Email..(required)..(Address..never..made..public)..Name..(required)..Website..You..are..commenting..using..your..WordPress.com..accountLinkedInThe.ten.elements.of.Simplicity.Insanely.Simple.explains.the.ten.elements.of.Simplicity.that.drive.Apples.success,.illustrating.each.with.previously.untold.storiesHoping.to.fill.this.gap.and.tell.the.untold.story.about.Apple.of.California.from.a.different.angle,.writer.Ken.Segall.committed.to.a.project.tentatively.named.Insanely.Simple..The.Obsession.That.Drives.Apples.Success.(via.Daring.Fireball)1...Turn...on...Javascript...2...Clear...your...cache...and...cookies...3...Make...sure...youre...up-to-date...4...Try...a...different...browser...Still...having...trouble?...Get...helpIt...is...also...available...on...Kindle...wherever...that...device...is...sold,...and...is...available...as...an...audiobook...via...AudibleFebruary...16,...2012...New...book...Insanely...Simple...focuses...on...Apples...simplicity,...releases...inApril...9to5...Staff...-...4...years...ago...AAPL...Company...Comments...(0)...FacebookTwitterGooglePinterestReddit...There...are...peopleyours...truly...includedwho...felt...genuinely...dumbfounded...having...read...both...the...authorized...Steve...Jobs...biography...by...Walter...Isaacson...and...Adam...Lashinskys...Inside...Apple[&].To.Steve.Jobs,.Simplicity.was.a.religionDo..not..get..me..wrong,..Isaacson..and..Lashinsky..are..among..the..best..contemporary..wordsmiths,..and..their..work..enlightened..us..with..some..previously..unknown..details..about..the..inner-workings..of..Apple..and..the..man..who..cofounded..itInsanely.Simple:.The.Obsession.That.Drives.Apples.Success.To.Steve.Jobs,.Simplicity.was.a.religionFew..would..dare..argue..that..Apples..agonizing..over..the..tiniest..and..seemingly..unimportant..details..is..what..makes..the..products..so..pleasurable..to..usePinterest...is...using...cookies...to...help...give...you...the...best...experience...we...can9to5Google...9to5Toys...Electrek...Community...About...Tips/Contact...Search...Mac...iOS...AAPL...Guides...MacBook...Air...MacBook...Pro...Mac...Pro...iMac...Mac...Mini...iPad...Air...iPad...Mini...Retina...iPhone...6...iPhone...5s...iPod...touch...iPod...shuffle...iPod...nano...Apple...TV...Airport...Base...Station...Time...Capsule...Apple...Thunderbolt...Displays...Reviews...Apps...Community...Cashback/Fix...Cash...Back...Fix... 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